Analisis Pengaruh Harga dan Brand Trust Terhadap Perilaku Peralihan Merk Lisptik Revlon Pada Mahasiswa
نویسندگان
چکیده
The purpose of this study was to determine the effect price and brand trust on switching behavior Revlon lipstick students Faculty Economics, Padang State University. This type research is causative. population in were number samples based William Cochran's formula 100 people selected using Purposive Sampling technique. data used primary obtained through distributing questionnaires University with predetermined criteria. analytical method multiple regression analysis SPSS 22. results show that (1) Price has a significant lipsticks other brands lipstick, (2) Brand no lipstick. , (3) another while
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ژورنال
عنوان ژورنال: Jurnal Inovasi Pendidikan Ekonomi
سال: 2021
ISSN: ['2302-898X', '2621-5624']
DOI: https://doi.org/10.24036/011152610